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Services

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Media Buying & Advertising

Media planning and advertising budget analysis

Utilization of local relationships in-market to buy media off the rate card and negotiate exclusively on behalf of the client:

  • Direct Response
  • Print
  • Online
  • Broadcast
  • Out of Home
  • Leveraging of budget with added value, trade and media promotions
  • Custom reporting to track ROI on paid and earned media

Tour Marketing Management

Allied Live offers publicity, advertising, and marketing strategy development and implementation for shows throughout North America.

Each client has one point of contact who acts as the liaison between the client and the presenter in each market.

  • Analysis & Overview
  • Brand Management
  • Marketing
  • Communications
  • Inventory Management
  • Customized Reporting
  • Industry Positioning
  • Marketing Direction
  • Press & Publicity

 

Tour Press Representation

Allied Live serves as a liaison between the production and the national and local media. We coordinate efforts with publicists on the ground in each touring city and pitch stories ourselves as needed.

  • National / Regional
  • Digital
  • Talent Handling

Creative Services

  • Managing key art development
  • Creation of copy, tag lines, scripts and text for all ads, including print, digital, radio and television
  • Artistic direction on ad development
  • Creative production and editing on radio and television spots
  • AV Production
  • Key Art
  • Digital/Interactive
  • Print/Outdoor Concepts
  • Package Design/POS

Digital and Interactive Services

Allied Live offers insights into new web-based technologies to enhance communication between our clients and their core consumers. Using a two-tier approach, the Interactive Division builds an online foundation for our clients and executes online campaigns to support call-to-action and brand exposure.

  • Ideation & Execution
  • Mobile
  • Website design
  • Content development
  • Online asset creation
  • Content management systems
  • Data management
  • Social network development
  • Social network advertising
  • Online marketing strategies
  • Search engine marketing
  • Viral marketing development
  • Online advertising campaigns
  • Direct response campaigns
  • Games/Apps

Promotions

Allied Live brings unparalleled partner relationship opportunities to its clients. Creative partnerships allow access to a new audience through exclusive offers and opportunities utilizing partner membership bases and retail outlets, reaching the consumer through less traditional but often more fruitful advertising channels.

  • Media
  • Retail
  • Targeted Grassroots
  • Promotional Items
  • Giveaways /Sweepstakes
  • Partnerships

Some of our recent partners have included: Amtrak, Lord and Taylor, Westfield Malls, General Growth Properties, Suburban Library Systems, Jamba Juice, Magnolia Bakery, Home Run Inn, Mario Tricoci, IMAX, Hard Rock Cafe, Barnes and Noble, Whole Foods, Jiffy Lube, Dave and Busters, Macy’s, Blooming

Partnerships

  • National Promotions
  • Sponsorships
  • Product Placement
  • Licensing

Some of our recent partners have included: Amtrak, Lord and Taylor, Westfield Malls, General Growth Properties, Suburban Library Systems, Jamba Juice, Magnolia Bakery, Home Run Inn, Mario Tricoci, IMAX, Hard Rock Cafe, Barnes and Noble, Whole Foods, Jiffy Lube, Dave and Busters, Macy’s, Blooming

Promotional Events

Allied Live will plan and implement customized events, specialty marketing events and partner/sponsor events.

  • Premieres / Openings
  • Trade Shows
  • Festivals
  • Product Launches>
  • Host promotional contests and sweepstakes.
  • Align brands with partners to reach targeted audiences

Niche Marketing

  • Hispanic
  • African-American
  • Faith & Family
  • LGBTQ<


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